Is the U.S. Economy Really Booming?
Ones and Tooze
00:00
The Essence of Perfume: France to China
This chapter examines the historical and cultural significance of perfume production, particularly in Grasse, France, as a global hub of high-end fragrances. It explores the impact of globalization on the industry, the varying market segments from affordable to luxury scents, and the rich interplay between tradition and modernity in Chinese perfume marketing. Additionally, it highlights the evolving pathways to becoming a perfumer, blending education and artistry in this fragrant field.
Transcript
Play full episode
