
NYFW returns, a UN climate ruling, money laundering in luxury — and a chat with a luxury sales vet
The Glossy Podcast
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Retail Engagement and Generational Insights
This chapter explores effective activation strategies in retail, such as book signings, to enhance customer engagement and impulse buying. It emphasizes the generational gap, particularly with Gen Z, and how their expectations reshape the retail work environment and hiring practices. Additionally, the chapter highlights the complexities of compensation in luxury retail, reflecting on commission structures and the evolving dynamics of consumer behavior.
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