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Disney, Plus

Acquired

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Disney's Strategic Media Maneuvers

This chapter examines the critical role of scale in the media industry through the lens of Disney's acquisition of Fox. It covers the importance of building a robust content library, the shifting economics of blockbuster productions, and the leadership strategies that define Disney's approach. Additionally, the chapter discusses the prospects and pitfalls of Disney's streaming services like Disney Plus amidst fierce competition from rivals like Netflix.

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