How to Market Your Business to Different Types of Customers

If you're going to come up with a marketing plan, you probably should go after one product or one segment of the industry. So differentiation is a big one. And then also focus. What's interesting about Apple is that if you track back through their history and like when Steve Jobs came in and whatever and they slashed their product line, I think it was like six to one. But also, yes, people underestimate the volume of customers available for smaller, niche down things like that.