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No Need for AI Unicorns: PepsiCo's Colin Lenaghan

Me, Myself, and AI

CHAPTER

How to Balance Small Changes With Strategic Focus

The use cases that we're trying to drive at PepsiCo are very much around big levers for how we accelerate the top line growth and improve the quality of our growth. So pricing is super strategic, right? That's not going to go tactical anytime soon. Promotional investment and using promotions to underpin category strategy and what we're Trying to do with the joint value creation with our retailers. And ultimately, when you think about from the user, is it always going to be efficient for these capabilities to be in verticals and in silos or at some point are they all going to come together?

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