Why I Don’t Do Black Friday Sales
Peaceful Profits Podcast
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Why We Don't Do Black Friday Sales
Peaceful Profits doesn't do Black Friday sales because it costs them in relative prioritization. The company uses an acquisition funnel to offset ad spend, building up a big old email list of people from the email list. What we like most about acquisition funnels is that they are evergreen, which means you build it once and then you turn it on for years to come.
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