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Show 1346: The Roots of the Herbal Industry

The People's Pharmacy

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The Challenge of Taste Testing Herbs

Armburg: Greenhouse versus natural herbs is a big challenge. He says we can taste the difference between a strawberry or a tomato, but very few of us have that sophisticated enough understanding of different quality herbs to be able to taste echinacea grown in a bio diverse meadow. "I feel like that's a big challenge," he says.

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