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Panera Bread Founder Ron Shaich on Fast Casual Dining

Masters in Business

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From Cookies to Casual Dining: An Entrepreneur's Journey

This chapter narrates the speaker's transformative journey from a political consulting career to founding a successful cookie business. It explores the innovative approach of merging a cookie store with a French bakery, addressing the unique demands of the market while emphasizing customer experiences. The narrative also highlights significant milestones, including an IPO and the expansion into the fast-casual dining sector, driven by insights into consumer preferences.

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