How to Make Promises to Your Readers

Wes Anderson: I really think personally this comes down to something we talked about way at the beginning of the year, which is identifying the promises that you're making to readers. And one of the things that I've heard from some readers or listeners excuse me is that they aren't completely clear on what we mean when we are talking about promises. So let me back up one more time and make another step of this. In a previous podcast, we had Corey doctor on and we talked about how writing is basically hacking your brain. Yes. It's a good time to revisit it because this is one of those places where you need to be clear on it because you're trying to reinforce those