How to Test Ad Formats to See if They're Working the Best

The first piece of creative testing is like, can you get somebody to stop scrolling? So that's a really big thing on vidios. What do you put in the first three seconds ot that video to make it so that, as people are scrolling, they might stop to even just see what’s going on, see what happens next? It can be a really big difference if you have an ad that is clicking through well, that is converting well. If you just edded the first 3 seconds to make more people watch that can ave hugelike downstream effect on your add to cards and your purchases.