
Rewind: Intercom on Product – The intersection of company and product strategy
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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The Relationship Between Company Strategy and Product Strategy
This chapter explores the relationship between a company's strategy and its product strategy, discussing how the product strategy is a subset of the company's strategy. It emphasizes the importance of aligning product strategy, positioning, and marketing strategy for success.
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