She says that the grandfather of modern psychology, William James, claimed that the first fact for psychologists to consider is that thinking of some sort goes on. And if you view things... Nowadays, there's an increasing tendency to view things through a psychological lens. But actually, sociology is more important than ever, because so much of our psychology around this stuff is affected by the wider cultural milieu. In contrast, the main vocation of sociology has been to debunk the social basis of belief. For sociologists, there is no opposition between the individual and the social,. The contents of thoughts, desires and inner conflicts have an institutional and collective basis.