312 - MUST LISTEN: Manufacturing Revenue | Flourish - In Pursuit of Eudaimonia Podcast
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Is There a Gap in Measurement?
Our entire attributiont is built around capturing demand and measuring demand capture programms, channels. And then what happens is that when you do that, when you put your team in a position where they have to create demand, they create demand with the handcuffs on that it needs to be measured like demand capture which is why it doesn't work. So from there, you recognize, ok, we have a gap in measurement. That's preventing our business from moving forward and being more successful. We need to fill this gap. It's not that what we're doing right now is wrong, or we should rip it out, or that we should give up on it,.
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