
Design Thinking AMA with Suz & Coe
Creative Confidence Podcast
00:00
Using Design Thinking to Increase Productivity and Productivity
IBM commissioned a study by Forester of IBM using design thinking as well as many other organizations. And they saw that design thinking flat out improved product outcomes and increased the profitability of their portfolio, enabling millions of increased profits. Teams that prototype and use prototyping and testing processes if they're tackling five or more ideas at the same time instead of just one, are 50% more likely to launch those successful solutions to the marketplace.
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