Conquering web typography with Paul Lapkin | Episode 32
Shaping Design
00:00
The Importance of Branding Everything X
"I don't like the idea of naming everything X," he says. "It's a weird word, it's a weird letter word phrase to use with other things because it's like the opposite of it." The logo is too lopsided and was made from pre-made video effects that were seizure inducing.
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Transcript
