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Demna Gvasalia: “Couture Is The Most Sustainable Way of Consuming”

The Business of Fashion Podcast

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What's Your Take on the Fashion System?

I'm not sure what we can learn, oratt the industry can learn. I think that its feshion isnt ever changing. The pendemic made me question a lot of things about creative sustain ability. But then it's still a lot of product. It gets tested and developed, and often also end up in a garbage ban. And that, i feel, is also a bit frustrating often. Before pandeming, i never thought about it. I was like a hampster in a wheel, just making stuff and making and making. And then i started to reduce. You know, this collection you're doing now, you say you're only going to do one cutua

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