On the Spot: Vrbo & Duluth Trading Co. Planners talking about brands they’ve never worked on
On Strategy Showcase
00:00
The Power of Positive Emotions in Brand Storytelling
This chapter examines how positive emotions in advertising narratives can enhance brand storytelling, with a focus on the brand Verbo. It contrasts Verbo's approach with competitors like Airbnb, analyzing audience reactions and the challenges of creating memorable marketing impressions.
Transcript
Play full episode
