On the Spot Mar 2025 - where planners talk about brands they’ve never worked on
On Strategy Showcase
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The Power of Positive Emotions in Brand Storytelling
This chapter examines how positive emotions in advertising narratives can enhance brand storytelling, with a focus on the brand Verbo. It contrasts Verbo's approach with competitors like Airbnb, analyzing audience reactions and the challenges of creating memorable marketing impressions.
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