Mose Nation: A pastor told me to put 10%, 20% of my marketing spend towards new ideas. He said four out of five times more crazy ideas fail, but one in five crush and become the leading edge innovation that pushes us to the next level. Mose Nation: I just gave myself a budget to say it is acceptable to lose this. And then I committed to that. That was a huge pivot point for how we were able to scale and try new things because it wasn't uncontrolled testing. If you are a business owner that wants to get to a much bigger business, go into $50 million plus, we would love to talk to you.

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