Marketing as value creation for Bitcoin projects

Jeff Booth is a General Partner at Ego Death Capital and the author of The Price of Tomorrow,  known for his profound insights at the intersection of technology, economics, and human consciousness. This conversation explains how the existing monetary (fiat) system relies on debt, fear, and illusion to survive, and why it’s now unraveling under its own weight. Jeff explains why Michael Saylor’s current position is very different than his initial one, and why it isn’t sustainable.

We dive deep into the different types of control vectors governing our life, from money to politics to physics, and explore how consciousness shifts and Bitcoin challenges these structures at a fundamental level. Jeff talks about decentralization, the role of fear and agency, and why the free market has never truly existed — until now.  We also touch on spirituality, the deeper meaning of sovereignty, and the transformative potential of Bitcoin not as an asset, but as a protocol for freedom.

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– LINKS –

Jeff on Nostr: https://primal.net/jeffbooth 

X: https://x.com/JeffBooth 

Ego Death Capital: https://egodeath.capital/ 

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– CHAPTERS –

00:00 – Coming Up.. 

01:23 - Welcome & Intro of Jeff Booth

07:12 - Systems of Control vs. Freedom

15:35 - The Illusion of Democracy

16:45 - Challenges to Human Action

21:55 - Is Bitcoin Integrated Into Existing Systems?

23:25 - Ad Break: Trezor & Abundant Mines

29:55 - From Asset to Protocol: Rethinking Bitcoin

38:25 - How Are We Doing With Keeping Bitcoin Decentralized & Secure?

41:25 - We'll See an Explosion of Privacy Tech & Tools

52:15 - How Will The Global Economy Be Influenced If All Is Connected?

1:01:02 - Ad Break

1:09:55 - Bitcoin and Quantum Physics - New Paper

1:12:55 - Meeting Bukele & El Salvador Visit

1:21:26 - Polarized Society, Violence, Destruction & What Do People Want

1:28:45 - Audience Questions: 1) Why So Little Funding to Bitcoin Companies?

1:37:35 - 2) Marketing vs. Advertising vs. Value Creation

1:41:05 - 3) Biggest Challenge Bitcoiners Face Today?

1:44:40 - 4) Is The Halving Cycle Broken?

1:46:25 - 5) Why Did Jeff Move to Miami?

1:47:45 - 6) Who Should Be Orange Pilled?

1:50:05 - Jeff's View On Saylor's Journey Into Bitcoin

1:52:35 - Jeff's Habits & Productivity Hacks

1:55:55 - What Gives Jeff Hope?