Ambient Media: A Short-Term Mode

Troy: ambient media is one of the few defensible spaces that's left immediate. I think trying to immerse people, unless you're building a video game or something that is just a totally different end of the media spectrum, has defensibility. It takes so much to be able to create an immersive video game environment. Whereas typical publishing content, most people just want to get some information and go about the rest of their life.