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24. Exposing the Entertainment Industry with Model Ella Halikas

Financial Feminist

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The Importance of Justification in Marketing

"It's almost like a justification, you know, especially in that example of like going out on a date," she says. "We're so accustomed to think these things that we're going above and beyond to explain why we are that." She adds: "I get it from a marketing standpoint, right? Cause you're trying to help other potential people find someone they either feel more comfortable with'

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