Is the food delivery landscape of Brazil going to completely change? Bouncing back from a failed launch in 2019, Didi is back in Brazil as 99 Food. In this episode, we explore Didi’s reentry into Brazils food delivery market. What went wrong the first time? Why is Didi confident enough now for a comeback? Can they take a bite out of iFood’s massive 80% market share? At the same time, we also received news that Meituan is entering Brazil under Keeta. What will this mean for the food delivery lStay tuned as we see how Chinese platforms are reshaping global food delivery dynamics. Chapters:00:00:50: Didi is entering Brazil… again00:05:40: An introduction to Didi’s international business 00:07:35: Why did Didi fail in Brazil in 2019? 00:10:16: Can Didi beat iFood’s 80% market share? 00:16:10: Keeta vs Didi in Brazil Food delivery market Featured materials: TLD China’s Didi enters Brazil’s food delivery market
