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Mayur Gupta, CMO of Kraken: When the S**t Hits the Fan

Building Better CMOs and Marketing Leaders

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Shaping the Future of Marketing

Exploring the historical evolution of marketing practices akin to medical advancements, the chapter discusses the challenges and transformations in the marketing profession, underlining the necessity for a change in mindset. Insights are shared on the progression of marketing eras, from being perceived as a cost center to the current focus on brand and product appreciation within a data-driven landscape.

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