Ra, so you ship on a schedule without attachment and without reassurance. So what is assurance? Reassurance is someone predicting the future on your behalf. Knowing someone has our back gives us the opportunity to go forward with honesty. That is what makes it creative. It might not work. But once you embrace the practice, you'll realize it's true. Ra: I had an ax that told me that i was a bottomless pit of need and that i needed reassurance all the time.
In his third Design Matters interview, writer Seth Godin riffs on his 20th book—“The Practice”—a milestone text exploring creativity and the sheer power of doing the work and putting it out into the world.