2min chapter

Design Matters with Debbie Millman cover image

Seth Godin

Design Matters with Debbie Millman

CHAPTER

I Love Reassurance

Ra, so you ship on a schedule without attachment and without reassurance. So what is assurance? Reassurance is someone predicting the future on your behalf. Knowing someone has our back gives us the opportunity to go forward with honesty. That is what makes it creative. It might not work. But once you embrace the practice, you'll realize it's true. Ra: I had an ax that told me that i was a bottomless pit of need and that i needed reassurance all the time.

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