Marketing Guns and Social Implications

This chapter examines the marketing tactics employed by the gun industry, particularly targeting women with smaller firearms and sexualized imagery. It critiques the appropriation of feminist ideals while discussing the intersection of gun ownership and gun reform, emphasizing the implications for women's safety and identities in a divided society. The conversation also addresses systemic inequalities in self-defense laws, the manipulation of fear in political discourse, and the societal repercussions of racism and demographic shifts.