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12min chapter
The Future of Software, AI, and Tax, Lessons Scaling Zero to One | Michelle Valentine, CEO of Anrok
The Peel with Turner Novak
Navigating Sales Tax Compliance Solutions
This chapter explores the development of Anrok's product aimed at simplifying sales tax compliance, emphasizing the evolution from manual processes to an automated filing system. The discussion highlights strategies for customer acquisition, the significance of product-market fit, and the strategic hiring of diverse sales teams to enhance effectiveness. Additionally, it underscores the importance of compliance certifications in building trust with larger clients as the company transitioned into the enterprise market.
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