
Bill Aulet - Disciplined Entrepreneurship
The Innovation Show
How to Be a Successful Influencer Online
Entrepreneurship is not an exercise in strategy and generalities, it's an exercise in specificity. So the first theme is all about who is your customer and how do you nail that down to understand who specifically you're serving? You can't chase 10 rabbits at one; you can't even chase two rabbits at once. Just like Jeff Bezos did with Amazon, he didn't try to do everything at first. He eventually has gotten there, but he started off just doing books.
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