The Innovation Show cover image

Bill Aulet - Disciplined Entrepreneurship

The Innovation Show

CHAPTER

How to Be a Successful Influencer Online

Entrepreneurship is not an exercise in strategy and generalities, it's an exercise in specificity. So the first theme is all about who is your customer and how do you nail that down to understand who specifically you're serving? You can't chase 10 rabbits at one; you can't even chase two rabbits at once. Just like Jeff Bezos did with Amazon, he didn't try to do everything at first. He eventually has gotten there, but he started off just doing books.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner