4min chapter

Marketing Against The Grain cover image

Be The Most Interesting Brand In Your Market with Ross Simmonds

Marketing Against The Grain

CHAPTER

Why Stories Are So Important

If you are truly great at marketing, you will always earn a lot of money. Stories really are just the life blood of every great success story. I think there is something interesting about leveraging this documentary style format that i think our culture loves. And if the storyis right, it will resonate with almost anything. The documentary model works really, really well.

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