The Importance of Secrecy in the Corporate World

A lot of what data can be used for a lot of the opportunity in data is about getting an edge over your competitor. I wonder if that extends to the corporate world as well in terms of using it using external data to understand your competition. Isn't there an element of secrecy kind of baked into this world as well? Yeah, I'm aware that Mark and this notion of alpha generation is core to alternative data. And that alternative data is meant to answer this specific use case, which is on creating alpha.