2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

8 Factors that Control Closing Percentages (2 of 2)

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Unasked Questions and Objections Answered

Oso: I'm a believer in not ignoring any elephant in the world. A lot of salespeople prefer to just keep thei fingers crossed and hope nobody brings it up or thinks about it. But i think customers are more sophisticated than that. Think they'rer they're more sceptical and scared than that. And so we put writit, if this goes south on you and you get fire, we'll pay your salary three years. You wouldn't dare do it if you were dealing with a high quality company,. It's a great example of risk, risk, risk wit. Oso.: Well, number eight, m and a is unasked questions and objections answered.

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