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Samsung's Unpacked Event in Korea
This is actually the first time Samsung has ever hosted an impact in Korea, which is kind of wild because like they're a Korean company. They needed to target the Gen Z years, right? This is Samsung's office. And that seems like we're like, I understand BTS people. I understand like K-pop stars. The devices themselves were kind of the event, like the location, the cultural, like people they had around there. Definitely a bit more interesting than before.