7min chapter

The School of Greatness cover image

893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story

The School of Greatness

CHAPTER

From Skepticism to Success: The Leggings Journey

This chapter chronicles the humorous and challenging process of launching a revolutionary product, including patenting, cold calling Neiman Marcus, and overcoming production obstacles. It highlights the clever strategies employed for marketing and the personal sacrifices made, leading to an unexpected rise to fame through celebrity endorsement.

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