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21min chapter
#768 “Lifestyle Business” vs “Real Business”
Tropical MBA: Entrepreneurship & Founder Lifestyle
Mastering Business Metrics
This chapter explores the critical financial metrics of service businesses, focusing on the lifetime value (LTV) to customer acquisition cost (CAC) ratio. The speakers emphasize the importance of these metrics for assessing business health, scalability, and the potential for growth. They also discuss the distinctions between lifestyle and traditional businesses, urging entrepreneurs to prioritize financial understanding and strategic risk-taking for long-term success.
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