Introduction

In the beginning of any founders’ journey is problem selection, but how does one go about choosing one? Joining us to disentangle the problem selection process is Job van der Voort, Co-founder and CEO of Remote. Having led product at Gitlab from 5 to 450 people, Job founded Remote incredibly successfully in 2019. 

In this talk, Job walks us through how he ended up identifying a problem worth solving. You’ll learn how to validate your problem through talking to customers on day 0, how to narrow down to what customers really want, ways to identify your ideal customer profile, and finally, when to start building.