850: Traci Schubert Barrett – Beyond Success: What if There’s More?
The Self-Employed Life
Are You Not Speaking the Lingo of Your Ideal Customers?
According to research, 98 out of 100 websites are not speaking the lingo of their ideal customers. Stephen Covey said that high achievers are often plagued by a sense of emptiness. We will always feel unfulfilled if we set ourselves up for life collecting things, he says.
As self-employed people, we set out to run our own businesses, take charge of our lives, create some freedom, and do big things. We set out to make ourselves successful and happy, yet when we achieve this success, sometimes we find ourselves wondering, “is this it?” We find ourselves wanting even more. I speak with Traci Schubert Barrett today to find out how to find contentment in our lives even after we’ve met our goals. As Traci and I discuss, we often measure our success using external factors such as wealth, fame, and power, but true happiness and fulfillment come from finding meaning and purpose beyond these external markers. As self-employed business owners, it is important for us to have a vision for our lives, including professional and personal goals, so we can avoid feeling discontented by identifying the significance beyond our success.
Traci Schubert Barrett was one of the founding team members of national cable television network HGTV. After thirty years of experience in corporate America, Traci began to wonder, what if there’s more to our vocational lives than success? In a leap of faith, she quit her executive job and went on a soul-searching journey. Today, Traci is an entrepreneur, podcast host, speaker, author and executive coach who helps others in their search for meaning beyond success. Her new book, What if There's More? Finding Significance Beyond Success shares the details of her soul-searching journey that led her to where she is today and equips readers to do the same. Traci lives with her husband and two daughters in Nashville, Tennessee.
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Everything you need can all be found at jeffreyshaw.com.
Traci Schubert Barrett, thank you so much for being here!
Remember, you might be in business FOR yourself but you are not in business BY yourself.
Be your best self. Be proud and keep changing the world.
Guest Contact –
- TraciSchubertBarrett.com
- What If There's More: Finding Significance Beyond Success by Traci Schubert Barrett
- Traci Schubert Barrett on LinkedIn (in/tracischubertbarrett/)
- Traci Schubert Barrett on Facebook (/traci.barrett.96)
- Traci Schubert Barrett on Instagram (@tracisbarrett)
- NavigateTheJourney.com
Contact Jeffrey –
- SelfEmployedNewsletter.com
- Website
- Coaching support
- Books
- Watch my TEDx LincolnSquare video and please share!
Valuable complimentary resources to help you –
- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!
- Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.
- Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
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