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This Email Expert Shares Some Of Her Top Campaigns Of All Time #599

Ecommerce Marketing School

CHAPTER

How to Create a Unique Use Case for Your Brand

Even non-subscription brands can do something similar where you can take like your most engaged customers, people who have purchased X amount of dollars or higher and send similar kind of messaging to them. So they'll end up sending more money because you gave them something for free once, you know? Exactly. We also love, you know, in the same bid is to send early assets to those VITs. I think it's super impactful. Let it in and be like, hey, we know that you love the brand. We're going to give you first apps.

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