To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.
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00:00 Welcome
03:23 Theo’s perfect press release, recording process, touring with Vulfpeck
11:39 What artists can learn The Beatles’ Get Back documentary
16:23 Recording process: one take and one take only
22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)
32:45 Why artists should never compromise themselves and their career
37:04 Authentic creative process, embracing mistakes in the studio
49:26 How Vulfpeck became so successful
52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo
01:00:02 Songwriting process for new album, Be The Wheel
01:12:02 Album release strategy, distributing independently through TuneCore
01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists
01:24:03 Launching new label, 10 Good Songs
01:28:17 What “making it” in the New Music Business means
01:35:10 Q&A: How clubs can best set artists up for success
01:40:47 Q&A: Advice for independent artists who don’t have a big budget
01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)
01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)
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Watch more discussions like this: https://bit.ly/3LavMpa
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Connect with Theo Katzman:
Website: https://theokatzman.com
Instagram: https://instagram.com/theokatzman
YouTube: https://youtube.com/theokatzman
Connect with Shuttershot Productions:
Website: https://weareshuttershot.com
Instagram: https://instagram.com/shuttershot
Produced by the team at Ari’s Take
Live recording engineered by Maxim Adams
Mixed and mastered by Maxton Hunter
Music by Brassroots District
Video production by Shuttershot Productions
Directed by Brian Shutters
Photography directed by Kenzo Le
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