Bloomberg Businessweek Weekend - July 25th, 2025
Bloomberg Businessweek
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Starbucks and Luxury Market Dynamics
This chapter examines the operational shifts at Starbucks due to the pandemic, focusing on adaptations in service, menu innovations, and leadership changes. It contrasts Starbucks' challenges with those of the luxury watch market, particularly the hype around the limited edition Patek Philippe Nautilus, emphasizing consumer behavior and marketing strategies. The discussion reveals the complexities of attracting various demographics in both coffee and luxury sectors amid evolving consumer expectations and competitive pressures.
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