The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Benchmark’s Chetan Puttagunta on The One Question To Ask When Analysing Market Size, How To Compete in Today’s War for Talent & Why We Have Seen An Over-Rotation In Running Businesses Based on Metrics

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Understanding Customer Engagement and Championing Products in Enterprise Software

This chapter explores the importance of customer satisfaction metrics like NPS in enterprise software, focusing on customer engagement and value during early product stages. It also discusses the challenges in understanding the dynamics between users and buyers, stressing the need for internal champions to boost adoption and decision-making.

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