When to hire for X, which will also lead into a good conversation about benchmarks and some survey tools. When should I focus on YouTube versus just Facebook ads or Pinterest ads or Snapchat ads? The easiest one in the world is when to email Stripe and ask for lower rates. If Stripe reduces your costs, the only person that hurts is Stripe. Like it's win for you, win for your consumers. It's still a win for Stripe.

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