
How Four Corners Crafted a Big Beer Buyback
Taplines
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Navigating Corporate Changes in Craft Brewing
This chapter examines the evolving corporate culture within a brewing company post-acquisition, highlighting the initial excitement followed by strategic challenges. The speakers reflect on the implications of larger corporate structures and competition while striving to maintain brand integrity and community ties. Despite numerous hurdles, they convey a sense of optimism about reclaiming their craft beer brand and rebuilding their identity in a competitive market.
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