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Money 2.0: Why We Bust Our Budgets

Hidden Brain

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How Mental Accountancy Can Shape Charitable Contributions

Mental accounting can be used against us, but also as a tool for self-control. Putting money into a savings account feels like it's in a different bucket and that makes it harder to touch. People aren't going to give money if they don't feel like they have money to give. framing an exceptional donation opportunity as more or less exceptional could help people make the most of their charitable donations.

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