Authenticity in the Age of AI

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This chapter explores the vital role of influencers and content creators within the tech industry, focusing on the need for authenticity and trust in brand representation. It discusses the challenges posed by AI-generated content and the importance of maintaining a unique human voice to engage audiences effectively. Additionally, the conversation addresses the complexities of brand-influencer relationships and the evolving landscape of marketing strategies emphasizing personal connections.

Emily Freeman joins the show alongside our Ship It co-host, Justin Garrison! We hear Emily’s burnout story & learn how she and Forrest Brazeal are putting tech-focused influencers on tap. But first: area code turf wars, bad movie reboots & buying used DVDs… at Starbucks?!

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