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The Pain of Starting a Business Like This
Saffan: It's actually the skill of pain tolerance, or it's the ability to tolerate. I was thinking about this yesterday. Well, recently, we have increased our ad spend part of our experiment. We've made a few changes to the business. One of those things is increasing ad spend. And you, Saffan,. I've had a couple of calls this month about the sort of emotions that brings up of like, Oh my God, you know, these numbers are huge. There's large swings in revenue and all these sorts of things that happen.