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The role of a product manager - Marty Cagan on The Product Experience - Part 2 of 2

The Product Experience

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Are You a Good Product Thinker?

Sally Kohn: Have you seen any examples of businesses that where they've been really good at kind of inviting that challenge when it comes to ethics? Or do you have any suggestions on that? She says Shriash Doshi's technique for this is not just limited ethics, but pre-mortems. He would say, let's get the right group together before we start or before launch and suggest what might go wrong.Kohn: What do you mean by missionaries and mercenaries? I guess, encouraging that type of culture.

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