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#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

The Build Good Fundraising Podcast

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Navigating the Launch and Transition of a Donor Program

This chapter explores the hurdles and resources needed for the Postcards From Paddington program's launch and growth. It highlights the significance of customized strategies for donors shifting to monthly giving, while also encouraging adaptations to enhance the program's success.

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