
In Conversation: How Pedro Pascal Become the Face of Merge Mansion
Deconstructor of Fun
00:00
How to Compete in the Mobile Market
I had been avoiding competition the whole of my life and then I thought that actually I'd be doing this all wrong right we should actually start head on competing with others and see how far we get. That's basically that's what what led us to develop merge function to begin with and that's the path that we are on at the moment. There's still plenty of opportunity to build and launch a new IP, especially it sounds like the big insight was that we need to think hard and compete on our marketing if we want to get to the top of the charts. We don't have a hundred million dollars to spend today on UA we need to be make sure we're not wasting time
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