AI’s Assault on Search and Commerce with Joe Marchese
RiskReversal Pod
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Shifting Advertising Landscapes in Tech
This chapter examines the evolving impact of Silicon Valley on traditional media and Google’s advertising strategies as emerging technologies reshape user behavior. It discusses the challenges posed by new competitors and AI integration while exploring the significance of adapting business models in response to these changes. Key highlights include the contrast between traditional advertising and new retail media strategies, as well as the competitive dynamics between platforms like Google, Amazon, and Meta.
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