MBA1449 What Exactly Is a Funnel? (and How to Build One)
The $100 MBA Show
00:00
The Top of the Funnel
In sales and marketing terms, this basically means that you could put a lot of people inside the top but as they go through, only a few come out the bottom. So what does this mean practically for you in your business? Well, you may want to create a funnel to attract somebody to your entry level product Somebody. Use an example, just to make this simple. Let's say youre tring to sell your ten dollar e book. This is the top of the funnel. Once they give their name and email address, they're in your funnel. That means now you can contact them, you can email them, and you cald fall up with them to offer them something else
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