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The 5 Phases of Content Marketing | Ep 429
The Game w/ Alex Hormozi
Using Content as Lead Generation
If you start doing content as your way of getting customers expected to take a long time, all right. You're not going to be able to do it on your own. And so if you think about this as a long term play, I still believe that fame is the most efficient business model. It's one of the best ways to arbitrage making money, but it takes time and no one's willing to wait,. which then gives you a competitive advantage.
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